PURPLE shampoo gently cleanses, moisturizes and neutralizes unwanted highlights from the 1st application. Hair is soft and shiny, with radiant cold highlights for the purest white. At the heart of the formula are violet pigments that correct yellow and copper highlights to revive the radiance of cool highlights with each shampoo. Anti-oxidant Edelweiss extract protects the hair fibre. An extract of white mallow makes hair twice as shiny.

• Neutralizes unwanted yellow tones due to natural oxidation.
• Illuminates natural highlights.
• Optimal maintenance solution for gray and white hair.
• Leaves hair soft and supple.

100%* hair is soft
96%* hair is shiny
91%* color is bright and luminous
82%* hair has cool highlights

*Clinical study carried out on 22 volunteers over 28 days with grey, white or bleached blonde hair.

VEGAN | SULFATE-FREE | PARABEN-FREE | SILICONE-FREE | GLUTEN-FREE