About Electric London

Electric London is a premium, independent hair care brand that brings professional-grade quality and cutting-edge innovation to the beauty industry. Founded by Paul and Lorna—two seasoned professionals with a passion for hair care and styling—Electric London was born out of a vision to create a line of products that cater to the needs of both hair professionals and beauty enthusiasts, offering high-performance results while prioritizing ethical values and sustainability.

With a mission to provide innovative, luxury products that support healthy, beautiful hair, Electric London has become a trusted name among top stylists, salons, and beauty lovers around the world.

Founders and Principles

The founders, Paul and Lorna, began their journey in the beauty industry with years of experience as professional stylists. Their combined expertise, creativity, and vision led to the creation of Electric London, a brand designed to not only deliver salon-quality results but also to celebrate individuality and encourage self-expression through hair.

At the core of Electric London’s philosophy are several guiding principles:

• Innovation: Constantly pushing the boundaries of hair care technology and formulation to create products that meet the evolving needs of both professionals and consumers.

• Quality & Performance: Every product is meticulously crafted to ensure that it delivers the highest performance, from hydrating shampoos and conditioners to styling products that enhance texture, volume, and shine.

• Sustainability & Ethics: Electric London is committed to using environmentally conscious packaging and cruelty-free ingredients, making it an eco-friendly choice for consumers who care about the planet.

• Inclusivity: The brand aims to offer versatile products suitable for all hair types, ensuring everyone, regardless of texture or color, can enjoy the benefits of healthy, beautifully styled hair.

Mission & Vision

Electric London’s mission is simple yet powerful: To create premium hair care products that empower individuals to express their personal style and take better care of their hair without compromising on quality or ethics.

The brand emphasizes that great hair care should be accessible to all—whether in the salon or at home. Their innovative range caters to those who demand results, offering solutions for everything from maintaining vibrant color to keeping hair hydrated, shiny, and healthy.

Notable Awards & Recognition

Electric London has earned significant recognition in the beauty industry for its dedication to quality and innovation. Some of the notable accolades include:

• Best Professional Hair Care Brand: Recognized by leading beauty publications and award panels for providing high-quality, performance-driven products that resonate with both hair professionals and consumers.

• Award-Winning Formulations: Many of Electric London’s products, including their signature Electric Blonde Life Range and Electric Colour Protect Shampoo, have been awarded for their innovative formulations and effectiveness in maintaining color-treated and blonde hair.

• Top Stylist Recommendations: Electric London is frequently recommended by top stylists and colorists around the world for its ability to create beautiful, healthy hair with long-lasting results.

Why Consumers and Professionals Love Electric London

• Salon-Grade Quality: Electric London products are created with professionals in mind but are made available to consumers who demand salon-level results at home.

• Cruelty-Free & Ethical: The brand’s commitment to sustainability, cruelty-free testing, and eco-friendly packaging ensures that you’re making a conscious choice for your hair and the environment.

• Innovation & Results: With products designed for all hair types and concerns—whether it's blonde hair, color-treated hair, or hair in need of hydration—Electric London delivers solutions that really work.

• Expert-Endorsed: Trusted and recommended by top hair stylists and colorists worldwide, Electric London’s products are an essential tool for professionals in creating beautiful, high-performance styles.